Scott Stratten: Viral & Social Marketing Expert

Scott Stratten: Viral & Social Marketing Expert


now sometimes we get in trouble with
things in digital atomic digital move into the digital world now one of the
things that we air in the side of marketing and digital is we ignore what
we hate okay this slide is in here to remind me to talk about what we ignore
what we hate because i hate farm bill it’s pretty just a fact I’m pretty
honest about it anybody here not know what farmville is if you don’t it’s okay
actually if you don’t know heads up one which is great and we’re going to be
BFFs later on because that is awesome i love the fact if you don’t know farm but
we’ll hang out to a friend each other on facebook i’ll send you an invite so far
bill is a game played through facebook my company called xanga where you
virtually farm so he haven’t played it which none of you should admit right now
is you you you plant some fake corn and then the next that you water it and then
like the next day you water it some more and then this is where the fun part
happens the next day you water it again and then like five days later you can
like harvest your crop and then plant it and do it again it’s like real farming
except not at all I’ve lost friends over this game you can
never recover that bond you have when your buddy announces on his Facebook
wall i just bought a chicken you what you have a real chicken at your house
right now is like no it’s for my farm bill like you bought a fake fake monkey
sorry fake chicken with real money like uh huh I give me back your man card I
can’t talk to you I cannot talk to you anymore I’m sorry you cannot ignore
social gaming I cannot ignore it because you do not like something does not mean
it’s not potentially good for your clients or your company the biggest
fault I see a digital marketing is well I don’t use it so none of this world is
going to use it either most people in this room are the gatekeepers to digital
for the companies or for the clients yes you decide what we’re going to do
digitally do not let personal preference make that decision understand your
businesses demographics the Geographics the psycho metrics and everything else
and then decide and not one of those questions should be how do I feel about
it it’s got nothing to do with the equation if I can tolerate farmville
which I have to you can and the reason why you have to is do you know how many
people play farmville 247 million give or take our registered for Zynga’s games
their company which includes farmville cityville jackass ville whatever else
they have there with xanga there with it a quarter of a billion people play do
you know the demographics do you it’s amazing it’s not a 14 year old boy is
the average demographic in his mom’s basement it is a 47 year old woman I kid
you not so if your clients or your target market isn’t buying currently
you’re wondering why they’re tending to their farms
you’re in the wrong business you should be in marketing ville you should be you
need me in fake marketing not real marketing lower overheads better drinks
is a different world there we got a shift you’ve got to change 2011 it’s
estimated they pulled in a billion dollars I’m gonna throw up a billion
dollars in this place how people buy chickens like three percent of players
by its a free game three percent of people buy but I was at a quarter of a
billion people it adds up Zion gazeta mated be worth around ten billion
dollars they didn’t exist five years ago oh I’m in the wrong but you know I hate
it you know I hate it I didn’t invent it that’s why I hate it if I refer I
provide a stake in it I’d love it we cannot ignore you don’t like Twitter I
don’t care you don’t like Pinterest I don’t care if it’s valid for your
business or your clients look at it learn everything you can about it it is
genius and I’m mock farmville players i mock them while playing angry birds what
a bunch of losers space angry birds giddyup more money yeah mighty Eagles
give me to write I am what I hate it’s a weird Star Wars thing I am what I hate
we all have things we play it’s genius that 300 million you know what that
number represents not the number of players downloads Angry Birds estimated
we played three hundred million minutes a day somebody right now probably what
do you say with it I know if you’re playing on your phone by the way
nobody’s looking at their crotch the entire time I know your phones down
busted right it’s been used downloaded bought over 500 million times the
world’s changed I didn’t know a lot about apps for a while then I bought a
book a billionaires great book gravatt Rita it’s about successful not
successful genius ideas you guys who made Angry Birds they failed 52 times
before angry birds came out 50 two separate games and apps be like that’s
so easy was like overnight oh it was two years and a million
dollars is wasted on 42 first apps okay the stories we think are there are not
actually the stories then there’s QR codes this is a QR code of Oreo cookies
it works don’t scan it focus here okay right here we’re here okay good but it
works I have a huge problem with QR codes not the ones being used for the
conference by the way we’re good gotta watch what I say um I think QR codes are
brilliant I think they’re amazing if used properly properly is the key term
your understanding QR in a room full of digital people good idea and a room full
of dentists not so much right you’ve got to match it I’ve seen QR codes on the
side of the freeway on billboards what do you what do you want me to do what do
you it takes me like 11 minutes to scan a QR code stationary what am I gonna
pull over is that what you want me to do I see him in the subway on subways I’m
underground I have no signal I did on the plane on the way here the magazine
was full of QR codes I’m on a plane I had a QR code expert tell me well people
can take the magazine’s home with them but only very lonely people take those
magazines home with them is that the demographic you’re looking for shut-ins
is that what you want scanning your stuff please I have gotten QR codes and
emails listen to me very carefully okay email
comes here camera to scan QR code here unless I’m some sort of Jedi I cannot
scan the code just because we can you something digitally does not mean we
should you want to be great at digital pic the great things to use then and
that’s a subjective answer depending on yourself your clients and your resources
digital is not about using everything digital stop it stop it every time I
scan a QR code and it goes to a non-mobile friendly page a kitten dies
that’s your fault sweet beautiful kitten that is your fault that’s a tweet by the
way it’s a good tweet too so please I swear to you if you start using mobile
QR codes they don’t work properly I will find you I will hunt you down I’ll
roundhouse kick you all right I’m the chuck norris of QR codes I seriously
will hunt you down for just think before you do our job doesn’t provide
everything to surprise the right things in digital not just because we can
that’s the problem then there’s something like this did you hear the groan I just said
killing kittens and nobody groaned I show up captcha oh no you can tell this
is a wire than audience right who’ve dealt with their share of this this was
to buy a product for me I wanted to buy something I went all the way down the
sales funnel I finally ready to buy this piece of software and this game up what
does it say I have a better than 20 20 vision my optometrists will actually
called me Batman I can see like a boom I can see a mile away really great vision
I can I can see the first word it’s wedged what’s the second word it looks
like a drunk bat it’s been run over by a truck twice I clicked on audio to say
you know what does it say it says wedged anyway how do i type that pffft like I
sounded how you spell it and so you know what the end result of this was I didn’t
buy the product congratulations you’re a moron stop hindering people won’t stop
spam it also stops your business congratulations think before you do test
out your stuff before you do test it out on different platforms I don’t care if
you’re an iPhone fanboy pull an Android up and try it try a blackberry which
apparently might not be here next year according to Scott I’m Canadian watch
yourself so try it on ipad try it on ipad to try it on ipad HD or three
depending who you talk to you on a mac on a pc try it all surrenders okay make
sure you do if you don’t have one by them you owe it to you the company yo to
your clients and i’ll approve the po4 don’t worry

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