INTRODUCTION | 4. Why is Social Media Marketing Important.mp4
So why is s.m.m or social media marketing so important in social media marketing is key for SEO as CEO is search engine optimization search engine optimization is the process of affecting the visibility of a web site or web page in a search engines natural or unpaid organic search results. So what does this mean to you. Should you go out and lock up every social media page for your brand. No but Google algorithm States it takes social media presence and clout highly into account in its algorithm for ranking your Web site. So if you do have a Facebook or Twitter Pinterest Google Plus you don’t just want it locked up and in and the profile to be a ghost town. You want to be engaging with people creating original content and posting on a regular basis. Those are all things Google takes into account. So yes have a great Web site that’s mobile friendly but also have at least two or three social media networks that you use regularly and post on. Personally I like Facebook Twitter and Tumblr because I can automatically set up when I post to my Facebook it’ll post to my Twitter and my tumblr. So by doing this you’re creating social clout and a following on various networks which Google really likes because they see you as a quality item that they want to rank highly in their search engine. So I just want to expand why social media is so important. First off increased brand recognition. Think of social media as new channels for expanding your brand. You’re reaching new people and new demographics by creating profiles on all these various social platforms. Number two improved brand loyalty. Several studies have shown that companies that are very active on their social media have a loyal fan following. Think about it. A customer can reach you directly. When has that ever been available. You can poll them. You can ask your audience what do you want for the next product. What do you want for my next service. It’s a very social friendly environment which really creates this loyalty. Number three more opportunities to convert. Just think about it in the past. You just had your brick and mortar store and your web site possibly but now people don’t have to just find your Web site they can find you via somebody sharing you on Twitter. They can find you in a Pinterest post. It’s more opportunities to convert people in that sales funnel to your Web site. Therefore leading to number four which is higher conversion rate if you have more people going to your website more eyes seen your product. Obviously if it’s a quality product there’s good reviews behind it a good social cloud on all the media platforms. Your conversion rates obviously obviously going to be higher next number five. Higher brand authority like I mentioned in the loyalty thing. When people love your brand or love the product where are they going to go first. They’re going to go post a picture on their Facebook they’re going to go post them wearing your product on Instagram brand authority has been taken to the next level with social media platforms. So number six relates back to more opportunities to convert. Obviously if your Web site is on all these different social media platforms getting shared by different people getting reposted retweeted etc. This increases your inbound traffic. Number seven. Social media decreases your marketing costs. Yes we have to pay for Facebook ads. But think about it. Once these items start to get shared That’s all viral. That’s not an actual Facebook ad cost. If you share an item that says $10 off today only I see the item and I know my friend would love this. I’m going to share it. Number eight. Better search engine rankings. So yes you can do as CEO on your Web site have correct titles with keywords well-written content on your Web site blog. But ultimately Google’s algorithm states that social media is a big part of linking. So if you have this cloud if you have the sharing capability connected to your domain it’s only going to help you in search engine rank number nine rich your customer experiences if I go to Target and buy an item yes I can go return it if I’m unhappy. But with social media I can have instant customer interaction. I post a photo I can reply as the brand and say thanks I really appreciate your support. Instantly that customer had an experience Wow they really care that I purchased a product I’m going to share that with somebody. It’s amazing how these little interactions with customers directly can really really enhance their purchase experience. And finally number 10 improved customer insights. Like I said it’s that instant feedback whether if you’re on yelper Google reviews or not you’re going to get these comments you’re going to get that instant feedback that can help you shape your company and shape your products for the better. So on the whole social media is just so important on all levels from customer interaction to traffic to google rank. So really take advantage of this asset.