How to Set up a Click-to-Messenger Ad in Minutes

How to Set up a Click-to-Messenger Ad in Minutes


This is Walter from POP and today we’re
going to be looking at how to create a Click-to-Messenger ad and campaign. So what is it? Well to put it simply, a Click-to-Messenger
ad is an ad format that funnels people into your Messenger channel which can then automatically
trigger a Flow or interactive conversation. For this example, I’m going to be creating
a discount code for your first-purchase campaign but you can obviously do whatever you want. I’ve already created my Flow with an email
data collection component which unlocks the discount code, an action component to segment
this audience and a gallery card which links fans to the website or customer services. Now I’m going to pop directly into my Ads
Manager, select the Campaigns tab and press the ‘Create Ad’ button. Choose ‘Messages’ under ‘Consideration’
as your marketing objective, give your campaign a name and then hit ‘Set Up Ad Account’ to
continue. Next you’ll have to verify your account
country, currency, and timezone to make sure Facebook reports it correctly. On the next page, make sure to select ‘Click-to-Messenger’ from the drop down menu before you set your audience, placements, budget
and schedule. Under the ‘Identity’ section make sure
to select the correct Facebook page. You can then choose different formats for
your ad. A ‘Single Image’ is the simplest one,
so this guide will follow that format as an example, although they all work in a similar
fashion. Upload images or videos in the recommend size
by Facebook and scroll down to Ad Setup. Here you can set your text to go along with
your ad, create your headline and set a call to action to match. This next section, called ‘Messenger setup’,
is where you set up your custom message a fan receives from the ad. Click on the ‘Create Chat’ button on the
‘Start Conversations’ card to edit the initial message. Firstly, you can choose either a ‘Text Only’,
‘Text & Image’ or ‘Text & Video’ format. Edit the welcome message as you see fit, adding
images or video to personalise the greeting. Under the ‘Customer actions’ section select
‘Quick replies’ from the drop down menu. Next, edit the reply text to change the copy
for the Quick Reply, and click on ‘Connect your bot’. It’ll then ask for your Flow’s bot payload. Navigate back to your ‘My Campaigns’ section,
and open the Flow you want the ad to trigger. Before we copy this Flow’s payload we’ll
need to make sure that it is adjusted to the intro message in the Ads Manager. Since our intro message in the Ads Manager
starts with a greeting, we’ll delete the greeting in our Flow. Click the big red button to save your Flow,
click the ‘Share’ button and select ‘Copy Payload’. I’ll now pop back into the Ads Manager and
paste the payload. Once you’re done, you can preview the message
by pressing the ‘Preview in Messenger’ button. Once you’re happy with the preview, hit
the ‘Review’ button at the bottom of the page and hit Confirm if you’re happy to publish the ad.

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