11 WRITING TECHNIQUES FOR DIGITAL MARKETING
In this video, I’m going to show you 11 WRITING TECHNIQUES TO IMPLEMENT IN YOUR DIGITAL MARKETING so your business can communicate professionally and with credibility. Hi, I’m Simone Cunningham from eWords Agency Thank you for watching. Before we get started make sure you like, subscribe and turn on notifications so you never miss a video. Okay, so let’s get started. Question. How would you rate your business’s standard of content? Maybe it’s an eight and you’re on fire! Maybe it’s a four or five and needs attention. Feel free to comment below because I’m curious. It’s a fact that every business is different. However, what is consistent regardless of the industry we’re in, is we all rely on words because that’s how we all communicate. These words or content need to be convincing and professional, so people want to do business with you. No one likes to be overtly sold to, but it is important you market your brand, if you don’t who else will? So in this video, I’m going to share with you 11 Writing Techniques To Implement In Your Digital Marketing. 1. Consistency and Quality Your content needs to be high quality and consistent on all your channels and I mean everywhere. This includes your website social media and your videos. This is how you will create authority in your niche and secure more leads for your business. Writing good quality content can seem like another job to do. Well it is actually and that’s what keeps me in business but getting this right is extremely important. 2. Word Limit. Set a word count and stick to it. This means don’t write 2,000 words or shoot a 10-minute video if you can cover the content in half that time. Clear and concise is always best. It’s a technique the media has used for a long time and it’s one of the hardest skills I learnt to master as a journalist. People appreciate you getting to the point. 3. Write Mini Paragraphs Break your copy into one to three sentence paragraphs. People like to read with white space in between it looks less overwhelming. Try using bullet points to break down more complicated ideas. 4. Short Sentences This is another broadcast journalist trick. I’m going to share with you something that might help you cut down your sentences. Try reading what you write out loud. If you need to stop for a breath, the sentence is too long break it into two. 5. Use Subheadings This is especially important in web and blog writing where your content is often longer. Break it up with a short heading that sums up what they’ll read below. If the content isn’t for them they can scroll to the next point. 6. Be factual and original Providing people with content that is credible, original and contains facts is important in building trust. You want to attract your audience by being authentic this means speaking about what have actually experienced and know to be true. Don’t add random facts statistics and numbers that aren’t relevant. Be informative. For example instead of saying hundreds of clients Say more than 350 clients. It makes it real. You want to build your brand’s reputation, not hurt it 7. Proofread We’ve all seen typos even in well-known publications. We’re all human. However to not proof read your writing carefully is a mistake You want your business to look professional. Poor grammar and spelling mistakes makes your brand look sloppy. So if you or your team aren’t doing this carefully hire a professional like me to assist! Yes, a shameless plug. 🙂 8. Think clients first Tailor your topics and writing to what your audience wants to read or hear about. Your content needs to be targeted to your prospects and existing customers. This means you need to define your target audience, their interests, locations and demographics. This will help generate high-quality leads. Always add value and talk about how your product or service benefits them. 9. Write conversationally When I first started as a journalist, I was told to write like I was explaining my story to a twelve-year-old. All writing even for a business audience needs to use straightforward, jargon-free language, all technical terms must be simplified. People want to grasp what you’re saying quickly and easily. If you’re unsure show it to someone outside your business or direct team for their feedback. All information should be easy to read and understand the first go. No exceptions. If a sentence needs to be re-read, change it! 10. Use storytelling I speak about this quite a bit and it’s just as important in business content as it is with a novel. It makes your brand more memorable. You need to see your customers pain and offer a solution. For example, the pain for my clients is a lack of time, a lack of content ideas or a lack of direction, or focus with their communications materials. My solution, we create a communications vision and action plan and pull all the competing elements together. Taking the pressure off them and their team, giving them focus and extra time Think about your customers pain points and create content based on that. Finally… 11. Be you! Write about what you care about and a passionate about. People relate to people not products. People do business with people. Not services. Not everyone is going to want to read about what we do or listen to how we can help them but those you do connect with will appreciate you. So that’s 11 Writing Techniques you can implement in your digital marketing straight away! If you would like to download a worksheet with notes from this video please message worksheet in the comments below. If you have found this video helpful I love you to like, subscribe and turn on notifications. This is a new 2020 channel. So your support would be amazing. You can also contact me at my business the eWords Agency. If you have any questions or feedback please get in touch. Thank you for watching. I’ll talk to you soon!